IR Store SEO Service Overview

SEO OVERVIEW
Search Engine Optimization (SEO) refers to the overall process of marketing a website on search engines with the objective of improving how your website interacts with search engines, so that prospective clients and the investment community can find your website when they conduct a search on Google or elsewhere online. It is a fundamental part of an IR marketing strategy.

Optimizing a website for search engine is a highly specialized art of tweaking and tuning a website's pages and content using numerous special techniques that make these web pages rank higher on search engines. If an investor reads a story in the newspaper or investment newsletter about a peer company stock that was mentioned as being in a sector with growth prospects or an investor heard a report on an investment TV show about a related product or area that you are involved in, or heard a stock tip from a friend about a company in your industry sector, or heard from an advisor that 10% of their portfolio should be in stocks in your sector or market-cap or exchange...or hundreds of other scenario's, they go to Google or other search engine and punch in search terms that bring back results they will then investigate. You want your website to be found high in search results where investors are searching for opportunities with any possible relation to your company. There are thousands of such searches being conducted by investors daily on search engines.

SEO is possibly the most powerful tool in an Investor Relations marketing campaign. Harnessing the power of search and positioning your website to be found in the search results page for keyword searches within your company's market concentration can have significant bottom line impact for a public company. According to Brand Week Online Magazine, "Search engine optimization may be just one part of an online Internet marketing strategy, but it is the fundamental part. It's the baseline. If you are doing nothing else, search engine placement and keyword-related advertising can make up 80 to 90 percent of your traffic."

You can quickly increase awareness of your stock, management team, new projects and developments...to people who are generally looking for companies and investment opportunities in your industry sector, amongst your peer group, exchange you trade on...without knowing about your company specifically until they find you through their searches. Contact us to begin maximizing your potential online. We want to support your IR initiatives to help you reach these tens of thousands of investors looking up investment opportunities daily through online searches.

b. Propose changes to your website pages (copy, tags, titles, links...).

c. Collect initial ranking report to benchmark the current standings in all the major search engines and directories of your site prior to implementation of keyword phrases and other seo strategies herein.

a. Research related industry sites that accept reciprocal links as well as sites which have equal or higher "Page Rank".

b. Approach and propose reciprocal linking with selected sites.

c. Develop and deliver link with optimized anchor text.

d. Update website with reciprocal link.

a. Continual monitoring of search engine rankings and tweak all aspects of SEO services and SEM strategy accordingly to increase results.

c. Re-submission of your pages or new pages/sections on a monthly basis to new directories and accepting search engines to help ensure better rankings.

d. Perform analysis study regarding possible benefits of initiating a "Pay for Inclusion" campaign on several paid results listing services (Overture, AdWords...) for critical keyword terms.

e. Continual work on locating and contacting web sites for potential reciprocal linking that have a similar or higher PR and industry focus.