Who is IR Store, Inc.?

The company is run by a deep bench of experienced online marketers with an expertise in fulfilling the needs of public companies, investor relations firms, and, who have attained a thorough knowledge base of the online financial and investment community. Our goal is to ensure our clients reach their online potential. Please see the About Us section for full profiles on the principals of IR Store.

Why Spend Money On Online Marketing?

The demographic shift to using the Internet for research and investment decisions has been dramatic over the past several years and it will only get more pronounced as the investment community come to see the Internet as a vital investing tool. It can no longer be perceived as a peripheral part of an Investor Relations program to any serious public company, or, a private firm looking to reach their market audience. The statistics backing up the case for committing a significant part of your marketing budget to online initiatives and ensuring your website is discovered by your target audience is overwhelming. You will find many stats and scenarios inside irstore.net to help you appreciate this ongoing shift to where your audience is headed and can be reached.

What Services Does IR Store Provide?

We provide three essential online marketing programs for public and private companies looking to advance their Internet presence and reach out to their target audience through cost-effective, successful IR focused marketing campaigns. The three programs are Search Engine Optimization, Online Lead Generation, and Online Advertising Campaign Management.

What is Online Lead Generation?

Imagine walking into your office on Monday morning and finding ten hot leads flowing into your inbox. What a way to start business on a Monday, huh? Lead Generation is not a new form of gaining new business, but it now has a new approach. Rather than sitting at a trade show table for hours on end, or setting up a display in hopes that targeted consumers will complete a form, you can have leads generated and sent to you using the technology of the Internet and IR Store’s Leads program.

How Does Lead Generation Work?

The process of lead generation is actually very easy. IR Store develops a program and/or partnerships with several demographically appealing and targeted high traffic websites where we place advertisements about your company and stock opportunity and request that interested investors click on the ad to go to a special web landing page we create for you that provides further corporate details about your company. The investor is invited to submit their contact details to request more information from your company. Whenever an investor submits their request for more information, their details get forwarded to you and this is how a lead is quantified. Here are samples of ads and landing pages for your review that provide ideas on how we can work with you to have your campaign look: http://www.irstore.net/marketing-samples.html .

What Business Industries use Lead Generation?

Lead generation could work for just about any business, but most industries using this type of marketing include any public or private company including insurance agencies, education institutions etc.. Trends show that lead generation will become even more popular in the future, especially for companies needing ongoing growth plans that demand new prospects.

Why Use Lead Generation?

Investor Lead Generation is a win-win for both the investor and the company. An investor is able to request information from a company that offers the product that they are looking for and the company is given the opportunity to pitch themselves to someone who has given them permission. Leads that you receive often have a higher conversion success rate than cold contacts because the prospect is pre-qualified, before you ever receive the lead.

Lead generation has become popular with companies because it enables a business to:
Determine pricing on a per lead basis in advance.
Reach new investors across a wide audience of people online that otherwise would never know about your opportunity.
Pre-qualify investors by introducing your corporate profile before the lead is generated.
Pay only for the leads that are received

Is Lead Generation for You?

Approach it just like you would any other advertising endeavor, set aside a reasonable budget to test it and see if it works for your business. The key to being successful in lead generation is to brush up on your sales and marketing skills so that the leads you receive convert at a high rate. Do not try to approach this method of marketing without the ability to follow through and close the lead.

What Is SEO?

Search Engine Optimization (SEO) refers to the overall process of marketing a website on search engines with the objective of improving how your website interacts with search engine. Our team modifies your website codes and copy and other specialized work to help your website get found by investors searching for companies and opportunities that match up with your corporate and peer group focus when these investors go onto the Internet and do a search on Google, Yahoo and the other major search engines for investment opportunities.

Why Use Our SEO Service?

Tens of thousands of investors are using the search engines daily to discover new investment opportunities. We uncover which searches are being done that closely match search terms that you feel are a match with your investment opportunity, whether terms related to your industry focus, market cap, exchange traded on, peer group…We then make it our job to get your website to rank high in the search results for the targeted search terms. We, in essence, create a match between the investor and your company that will surely be to your benefit and ensure you are being discovered by your target audience online.

Is SEO Affordable?

Not retaining us immediately to get going on improving your website’s presence in the search results on Google, etc. has serious consequences. The lost opportunity costs associated with not reaching new investors searching for companies and stocks just like yours, or when they find your peers first, may have dramatic consequences on your business. That said, we have put together a very reasonable program that all companies should find extremely affordable for the work and expertise involved.

Online Advertising Management?

We have put together dozens of Internet based advertising campaigns for companies looking to create more exposure and reach for their name, services and brand. You will find comfort in knowing you have experienced campaign management guiding your advertising and making the right decisions on your behalf, with regards to creative messaging, negotiation with and placement of your campaign on website properties that we know will produce the response and type of exposure targeted, and all the other complexities involved in ensuring your campaign is launched successfully.