IR Store Services Overview
About Us
The focus of The IR Store is assisting
public companies raise their profile, visibility and interactions online with the
investment community and generate qualified investor leads for
Investor Relations departments. Our expertise is Internet focused IR marketing
and our services will provide a significant boost and ongoing
support to your Investor Relations program.
 Hershie
Sivkin, Founder/President of IR Store, Inc.
has helped hundreds of public companies achieve
their online IR marketing objectives. Hershie has driven hundreds
of thousands of qualified investors to public company web
sites, analyst reports, significant corporate milestones...and has
overseen approximately $60 million in Internet marketing campaigns.
Hershie began his Internet marketing career in the early
1990's in Silicon Valley and then moved north to Vancouver, BC to work at Stockgroup Media Inc. (www.stockgroup.com) in the position of Marketing
Services & Advertising Manager. During his five years at Stockgroup,
Hershie founded and developed the Internet advertising department
that became the largest Internet marketing services provider to public companies
in North America.
More recently, Hershie was President & CEO of WeListBC Media Inc. (www.welistbc.ca), the exclusive Distributor of Yellow Pages Group (www.yellowpages.ca) products and services for the province of British Columbia. As Yellow Pages print advertising is the primary marketing vehicle for the majority of small businesses in Canada, Hershie consulted with hundreds of local companies throughout the province on how they could transition themselves from print to online marketing and take advantage of Internet based exposure and lead generation opportunites. In 2005, Yellow Pages Group purchased Hershie's company to facilitate their direct re-entry into British Columbia with their $2.55 Billion purchase of the Telus SuperPages from Bain Capital, LLC. (www.baincapital.com - Bain purchased the Telus SuperPages directory business from Verizon Communications Inc. in 2004).
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 William
(Will) Stuart Elston, our Director of Sales
has a proven dedicated ability in corporate communications
and marketing covering many aspects of public and private
corporations. With Will's vast reservoir of knowledge on what
is required to effectively communicate with the investment
community and add value to marketing and PR/IR initiatives,
he is a great addition to the IR Store team and will ensure
your campaigns receive the professional oversight required.
Will started his career in 1986 in the Operations Department
of one of Canada's largest investment dealers, gaining valuable
education and insight into the needs of underwriters and public
companies. Building upon this valuable experience, Will's
career path led him into numerous in-house Investor Relations
consulting engagements covering numerous industries over the
last two decades.
Allow us to show you our unique service offerings
that will provide your IR Department a big boost of momentum.
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